The Agency Growth Blog - For Owners Who Want Growth

Did you know not all inbound marketing agency blogging is created equal?

Have you already figured out that it’s difficult to make money and I mean real money blogging? Are you charging your clients what it’s costing you plus margin to produce all their blog articles?

Unless you’re charging your clients $1,000 per blog you’re either losing money, not making enough money or looking at your blog as a loss leader while you make more margin on your other services.

Break it down. How long does it take to produce a high quality blog that’s search engine optimized and optimized for social too? Remember, it’s not just the writing.

I love it when a good plan comes together. Last week we were wrapping up our strategy engagement with a new client and as part of the recommendations we provided three program levels with increasing levels of investment. As I’m sure you can all relate, the first response from the client was, “Can we do something for less?”

On the outside, I was positive and upbeat, but on the inside I was disappointed. We just spent 2 months working up the perfect inbound marketing plan to take the client from $10 million in annual revenue to $12.5 million in annual revenue in one year. The plan was brilliant and the investment levels were commensurate with a 20% growth goal.