In my role as advisor to inbound marketing agency owners many of you have asked me to review your agency strategy and specifically your differentiation strategy.
The bad news is you all sound the same. In 2016, it’s going to be increasingly more difficult to tell one inbound agency from another inbound agency.
You all talk about getting clients leads, you all have the required inbound marketing flow chart on your websites, the one with attract, convert, close and delight. Maybe you have different words, but the story is the same. You all have pictures of your team and your cool creative offices but if you were a prospect, how would you tell the difference between one vs. any of the others?