The Agency Growth Blog - For Owners Who Want Growth

Having Trouble Getting Clients The Results They Expected? Help Is On The WAY!

Posted by Mike Lieberman on Feb 14, 2019 8:28:00 AM

One of the most common stories I hear from agency owners is about the challenges associated with getting clients results, getting them results fast enough and getting them enough results to keep the client on the program and paying their retainers. Sound familiar?

This is a major aspect of growth. If you can’t keep your current clients, then you’ll only be treading water. Signing one new client a month and losing one current client a month is NOT growth. The best way to grow is to keep your current clients happy and getting them results is usually the one and only way to do that.

So, what’s the answer?

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Topics: inbound marketing results, client results, MaxG

How To Step Up Your Results Game With Inbound Marketing Clients

Posted by Mike Lieberman on Sep 6, 2017 10:34:00 AM

Understanding How The Inbound Marketing Tactics Work Together Is The Key

I’ve done a lot of talking and a lot of writing about inbound marketing, running an inbound marketing agency and how inbound agency owners should be thinking about their shops. Most of that content has ignored the specific tactics we’re all executing. These include websites, blogging, content creation, social, search and email marketing.

I’ve always had the position that everyone knows what the tactics are and how to execute them. My theory has always been that programs fail or underdelver when the strategy or the tactical orchestration is missed or done incorrectly. I still believe that.

But for the first time ever, at Inbound 17, I’m going to be talking about the tactics and how they’re used to predict results and get results for clients at Square 2 Marketing. It’s going to be special. If you’re attending and you should be (we covered that two weeks ago) and you still need to register, the session is filling up fast. Click here to grab your seat.

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Topics: inbound marketing strategy, inbound marketing results, inbound marketing tactics

Setting Client Expectations For Stellar Inbound Marketing Engagements

Posted by Mike Lieberman on Feb 21, 2017 7:00:00 AM

Welcome to the most significant challenge facing inbound marketing agency owners. It’s not staffing, it’s not sales, it’s not hiring and it’s not finance. The most significant challenge facing us all is helping our new and existing clients understand what to expect from an inbound marketing engagement.

For all of you who are positive you’re setting these upfront during the sales process, guess again. After 13 years of selling inbound marketing engagements of all shapes and sizes to clients of all shapes and sizes they rarely hear what you’re saying to them.

In fact, I’m sure that most inbound marketing agency clients don’t hear anything other than the magic word—leads.

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Topics: inbound marketing results, inbound agency numbers, setting client expectations, inbound marketing agency client services

Clients Need Help Closing The Inbound Marketing Leads You're Getting Them

Posted by Mike Lieberman on Nov 3, 2015 10:00:00 AM

I’ve written about why an inbound marketing agency needs inbound sales services to drive significant revenue generation for clients, but this article is more about why you need to offer inbound sales services as opposed to how and why inbound sales works.

I’m sure most of you are thinking to yourselves, “I just started getting good at inbound marketing and now I have to learn how to deliver inbound sales too?” Yes, you do and here’s why these complimentary services are so important to your clients.

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Topics: inbound marketing results, inbound sales, revenue generation

Uncover The Perfect Inbound Marketing Recipe For All Your Engagements

Posted by Mike Lieberman on Jun 8, 2015 1:30:00 PM

While inbound marketing is amazing, people aren’t practicing inbound simply because it's what all the cool kids are doing. They’re practicing because of the expected outcomes—leads and lots of them.

So if that’s the case then ensuring you know how to deliver the results might actually be the most important part of inbound marketing. Inbound is a lot like cooking a gourmet meal. You create a menu or plan, follow a recipe, taste as you go, adjust accordingly, serve the meal and then do it all over again.

In fact, the first time you serve the meal it’s not going to be as good as the 100th time you serve the meal. You’re going to learn something every single time you make the meal and that influences how you prepare the meal the next time. This is one of the most important aspects of inbound.

Here’s how you ensure you know the recipe for inbound marketing results and how you adjust the recipe over time.

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Topics: inbound marketing engagements, inbound marketing results

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