The Agency Growth Blog - For Owners Who Want Growth

Staffing Your Inbound Marketing Agency: Why My Philosophy Changed

Posted by Mike Lieberman on Jan 24, 2017 7:00:00 AM

Hiring, team building, and resource management is such a hot topic for inbound marketing agency owners there are over 10 different blog articles on this site alone that address related topics. With all that, what we’ve learned about staffing an inbound marketing agency has changed dramatically over the past 12 months and I’m wondering if these articles are even relevant anymore.

We’re all in uncharted waters here, so it’s not surprising that what worked last January might not be working today. We’ve changed our approach to building our team and we’ve changed the way we deliver services. It seemed like a good time to share that with all of you.

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Topics: Hiring, staffing your inbound marketing agency, inbound agency hiring, inbound agency team structure

Hire Your Next Inbound Marketing Agency Team Member This Week

Posted by Mike Lieberman on Oct 5, 2015 11:30:00 AM

Earlier this month I spoke at Inbound 2015, HubSpot’s annual love fest for everyone who knows anything about Inbound. One of the topics I spoke about is hiring people for your inbound agency. Today, I’ll spend a bit more time talking about how important it is to hire and how hiring (or not hiring) might actually be holding you back.

If you read anything about running a small business or entrepreneurialism, one of the first things you lean is about boot strapping and making it hurt before you add expenses to your business. It makes sense on paper, but maybe not so much in the real world.

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Topics: Hiring, staffing your inbound marketing agency

Why Freelancers Might Be A Bad Move For Your Inbound Marketing Agency

Posted by Mike Lieberman on May 18, 2015 11:00:00 AM

It sounds irresistible. You don’t have to hire a single person. You don’t have to pay any taxes, healthcare or benefits.

You get people to help you do your work, deliver your client engagements, build your inbound marketing agency and all you have to do is select them from a pool and pay them a fair fee for their contribution. If you like them you continue, if you don’t you never have to speak with them again. If only it was that easy.

I know plenty of agency owners who don’t have a single employee, they freelance out everything. I also know for them, it works. It works primarily because they’re running a “lifestyle” business. They don’t want employees, they want to leave at 3PM to watch their child’s softball game and they want to take 8 weeks of vacation every single year. I applaud their focus, resolve and their ability to create the perfect business for their personal goals.

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Topics: Inbound Marketing Agency, growing an inbound agency, staffing your inbound marketing agency, freelancers

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