The Agency Growth Blog - For Owners Who Want Growth

The Death Of The Retainer Model Is Coming, Are You Ready For It?

Posted by Mike Lieberman on Feb 27, 2019 7:44:00 AM

I’m fascinated by what’s going on in the agency ecosystem. Study after study supports the move by companies to take their digital marketing in-house. Agencies are reporting it more challenging to sign new clients and clients are not looking for long-term relationships with a single agency anymore.

If one thing is true, the changes taking place in the agency community are real and they’re happening quickly. You can’t put your head in the sand or think this won’t impact your agency. Instead, you should be prepared for slower growth, more challenging sales cycles and downward pressure on pricing.

How did this happen? What can you do about it? What should you be thinking about to position your agency for the future?

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Topics: pricing the engagement, agency operations, project vs. retainer

6 Gifts Inbound Marketing Agency Owners Need This Holiday Season

Posted by Mike Lieberman on Dec 13, 2016 10:34:00 AM

Six Areas Inbound Marketing Agency Owners Need To Focus On Next Year To Make 2017 Your Best Year Ever!

I wanted to let everyone know how grateful I am for all the warm wishes and wonderful feedback all the agency owners have provided me over the past year or two. Many of you have worked directly with me on your agencies in one form or the other and the progress you’ve all made is wonderful.

To give back, I’d love to be able to give all of you a gift on this holiday season. Obviously, that would be a logistical challenge as well as setting me back financially. However, I can give you the gift of knowledge and here’s a little chance for me to give you what I wish I could give you and let you know why these are the most important gifts you should be giving yourself this season.

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Topics: Hiring, pricing the engagement, inbound sales services, agile marketing

How To Guarantee 20% Net Profit On All Inbound Marketing Engagements

Posted by Mike Lieberman on Jul 28, 2015 7:00:00 AM

As much as we all love marketing and love helping businesses with inbound marketing, we run an inbound marketing agency to makes a profit. However, if you’re not careful you’ll find a portfolio of unprofitable client engagements that might put the long term prospects of your agency on a slippery slope.

Agencies that have experienced unprofitable engagements have one thing in common. They charge more, they price effectively and they know exactly what services need to be provided to drive results for their clients.

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Topics: inbound engagement pricing, pricing the engagement, inbound agency profitability

Hours - A Huge Mistake When Pricing Your Inbound Marketing Engagements

Posted by Mike Lieberman on Jul 6, 2015 1:00:00 PM

After sales process the ins and outs of pricing is one of the most popular questions from inbound marketing agency owners.

How do we price our inbound marketing engagements? There are a number of tricky elements around the answer to that question.

The first is you need a level of investment that your prospect is willing to pay and next you need a level of investment that delivers a profitable engagement for your agency.

So maybe the real question is not how to price, but how to balance those two seemingly conflicting objectives.

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Topics: Pricing,, inbound engagement pricing, pricing the engagement

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