It’s Not Uncommon To Have To Adjust Your Plan Quickly, Make Sure Your Agency Is Capable
If you read the blog regularly then you know I like to blog about ways to get better results from your marketing and sales execution. I also like to share my experiences working with CEOs of growing companies, especially when those observations become trends.
One of our newer clients kicked off their engagement in March, early March to be exact. During the sales process, we create our new client’s initial 90-day plan and this client was no different. Clients sign off on that initial 90-day plan and then we reinforce that agreed to 90-day plan during the kick-off.
All of this went down without a hitch until during the fifth week of the engagement I got an email from the client who was concerned about our progress.