The Agency Growth Blog - For Owners Who Want Growth

The Death Of The Retainer Model Is Coming, Are You Ready For It?

Posted by Mike Lieberman on Feb 27, 2019 7:44:00 AM

I’m fascinated by what’s going on in the agency ecosystem. Study after study supports the move by companies to take their digital marketing in-house. Agencies are reporting it more challenging to sign new clients and clients are not looking for long-term relationships with a single agency anymore.

If one thing is true, the changes taking place in the agency community are real and they’re happening quickly. You can’t put your head in the sand or think this won’t impact your agency. Instead, you should be prepared for slower growth, more challenging sales cycles and downward pressure on pricing.

How did this happen? What can you do about it? What should you be thinking about to position your agency for the future?

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Topics: pricing the engagement, agency operations, project vs. retainer

Are Retainers For Inbound Marketing Agencies Still The ONLY Way To Go?

Posted by Mike Lieberman on Jan 31, 2017 9:10:00 AM

I get it, long-term, contractual relationships with inbound marketing agency clients who pay you every month is going to be better than managing month to month project work.

However, what if there was a way to do both and do it in a way that kept cashflow predictable, matched delivery with revenue and allowed you to service many more clients. Would that be interesting? It should be.

When you look at the market opportunity there are just as many inbound marketing agencies who still do project work as those who only work on retainer. That means, by definition, there’s a big group of clients who prefer to hire agencies to do project work. Now the question becomes, how do you handle both, so that you can work with everyone and anyone who qualifies in to work with your agency?

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Topics: inbound agency services, project vs. retainer, inbound marketing agency services

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