I recently got a puppy and we’ve been diligently training him to handle all the obvious commands. First and most important, he needs to do his business outside. Next we want him to be controlled so walking next to us on the leash, stay when directed, come when requested and down if necessary. Just the basics, after all, he’s just a puppy. We can’t expect him to do everything on day one.
That got me thinking about how we train new inbound marketing agency team members and how similar some of the experiences probably should be, yet how different they are in reality. I’ll preface this by saying I think we could be much better at training new team members. I think in general it’s a lot of, “your smart, figure it out.” I’m pretty sure that’s not the right approach.
Here are a few techniques to consider when you’re getting new inbound agency team members up to speed.