The Agency Growth Blog - For Owners Who Want Growth

How To Get Out Of The Day-To-Day And Be The CEO Your Digital Inbound Agency Needs You To Be?

Posted by Mike Lieberman on Oct 16, 2019 9:01:29 AM

Companies Need The CEO Role To Be Filled, Not Manned Part-Time By Someone Working In The Agency

I hope the title resonated with many of you because in all the years of coaching and consulting with agency owners, this seems to be an issue for almost everyone.

You probably started this company because you’re awesome at PR, graphic design, building websites or getting companies found on Google, and now you're trying to do a whole bunch of other stuff.

While you used to spending all your time designing, now you’re handling sales, hiring, accounting, and real estate. You might not even be doing what you love. It’s the common e-Myth scenario. Pam the pie maker doesn’t spend any time making pies anymore.

The work you did to get you to this level is not the work you need to do to get you to the next level.

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Topics: agency management, Agency Leadership

5 Ways To Be A Smarter Inbound Marketing Agency Owner In 2017

Posted by Mike Lieberman on Jan 17, 2017 10:15:00 AM

When it comes to blogging, one of the tricks I deploy is keeping a running list of potential blog article ideas. Then, when it comes down to writing an article, I look at the ideas, select the one I like and get started. Since this one is time sensitive, I thought it might be relevant as we’re already halfway through January already.

Over the past few years, I’ve worked with over 100 agency owners, all going through some degree of evolution from traditional agency to inbound agency. Unfortunately, I see a lot of the same issues at a variety of different agencies. I classify this as unfortunate because I would expect owners in this community to be more aware of mistakes other agencies make and then be on the lookout to avoid making the same mistakes themselves. But as I stated, that doesn’t appear to be the case.

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Topics: Tips on Inbound, agency operations, inbound marketing agency owner support, agency management

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