Welcome to the most significant challenge facing inbound marketing agency owners. It’s not staffing, it’s not sales, it’s not hiring and it’s not finance. The most significant challenge facing us all is helping our new and existing clients understand what to expect from an inbound marketing engagement.
For all of you who are positive you’re setting these upfront during the sales process, guess again. After 13 years of selling inbound marketing engagements of all shapes and sizes to clients of all shapes and sizes they rarely hear what you’re saying to them.
In fact, I’m sure that most inbound marketing agency clients don’t hear anything other than the magic word—leads.