The Agency Growth Blog - For Owners Who Want Growth

Welcome to the most significant challenge facing inbound marketing agency owners. It’s not staffing, it’s not sales, it’s not hiring and it’s not finance. The most significant challenge facing us all is helping our new and existing clients understand what to expect from an inbound marketing engagement.

For all of you who are positive you’re setting these upfront during the sales process, guess again. After 13 years of selling inbound marketing engagements of all shapes and sizes to clients of all shapes and sizes they rarely hear what you’re saying to them.

In fact, I’m sure that most inbound marketing agency clients don’t hear anything other than the magic word—leads.

You’re working hard to get your inbound marketing agency all squared away. You’re tweaking your sales process, you’re hiring new people, you’re adjusting your tactics and now you're seeing clients get better results.

You’re tight with a handful of other agency owners and you talk from time to time about how you’re doing. This is great but be careful about the advice you get from other agencies and be even more careful about comparing your inbound agency numbers to their numbers.

Inbound agencies are like people. They’re all different. Some agency owners are running lifestyle businesses, others are trying to grow aggressively, while still others are just trying to get by. When you compare notes and inbound marketing agency numbers you have to keep that in mind.

Inbound marketing and inbound sales for that matter are 100% metrics driven. While we have creative inputs, strategy conversations, and a lot of content to create this is the first time in my marketing career you can actually see, exactly how your marketing and sales programs are performing in real-time.

This provides you with tremendous power. Stan Lee wrote, with great power also comes great responsibility. So the question we’re going to answer today is what can you do with all this data and how do we empower our teams to use these numbers to get clients better results and help the inbound marketing agency make more money.