I hear this all the time. I can’t charge what I want because…fill in the blank here. “We’re too new,” “We’re too small,” “Our customers are too little,” “They can’t afford a bigger retainer,” “We’re not good enough yet,” “We’re trying to win the business,” “We’re not a Diamond Partner yet” or “We’re not Square 2 Marketing.” It’s all bullshit, honestly. You don’t have to be any of these things to get paid true value for the services you’re providing your clients.
I’m speaking from personal experience. You might not know this about us, but we used to be just like you. Much smaller, hungry for new clients and much less certain about our abilities to produce big time results for our clients. We used to sell $3,000-a-month engagements. We sold these for years and signed up a lot of new clients at that level. But we quickly learned these were click crack, a fast track to unprofitable, unhappy clients and a team of unhappy people servicing these unhappy clients. It was dark times for Square 2 Marketing.