The Agency Growth Blog - For Owners Who Want Growth

Everything That's Wrong With The 12-Month Retainer Engagement and What To Do About Fixing It

Posted by Mike Lieberman on Jun 26, 2019 7:52:00 AM

When we started Square 2, almost 17 years ago, we were smart enough to know that doing projects for clients was not going to get them the results they expected from an investment in marketing. Fast forward to 2019 and now the 12-month retainer engagement is not getting clients the results they expected either.

How is that possible? Everyone told you to sign up clients for ongoing, retainer engagements to balance out cash flow, create long term relationships with clients and help you build your agencies.

But 12-month retainer engagements don’t do anything to get clients what they want—FAST RESULTS. Do you know any clients who don’t want fast results? Right, I don’t either.

Read More

Topics: inbound agency team structure, Inbound Marketing Agency Team, Retainer Model

Why Team Member Happiness At Your Inbound Marketing Agency Predicts Client Success

Posted by Mike Lieberman on Apr 11, 2017 7:05:00 AM

AND How To Know How Happy Your Team Is AND What To Do About It

I’ve mentioned this a few times over the course of the last 12 months. Your team is one of the biggest factors in whether your agency succeeds or fails. 

Hire the right people, nurture the right team members and you’ll see major growth. Fail to bring on the right combination of team members and you’ll feel like you’re treading water.

If team member happiness is so important. What are you doing to make your team happy? What are you doing to keep your team happy? What are you doing to measure it? How are you responding to the data? What about the people who aren’t so happy? It’s an ongoing challenge that you need to be on top of day in and day out.

Read More

Topics: Inbound Marketing Agency, Inbound Marketing Agency Team, Team Member Happiness

Subscribe to the Blog Via Email

Recent Posts

Posts by Topic

see all