The Agency Growth Blog - For Owners Who Want Growth

Why "Always Teaching" Has To Be Every Inbound Marketing Agency's Core Value

Posted by Mike Lieberman on Jun 30, 2016 10:30:00 AM

I spend a lot of my time talking to other inbound marketing agency owners. I hear things, what’s not working, interesting client stories, delivery experiences and more often than not what’s keeping you up at night.

One of the things I hear most frequently is how inexperienced the clients are when it comes to inbound marketing.  Yes, it’s true. Many of the businesses we work with are new to inbound marketing and they don’t have the level of understanding or experiences we (agencies) do.

That makes it even more important for you to build in an educational component to your engagement. Yes, a workshop at the beginning of the engagement is part of it, maybe, but I’m talking about making sure that they’re getting educated every single day.

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Topics: Culture, client services, managing clients

Managing Challenging Clients In An Inbound Marketing Agency Takes Finesse

Posted by Mike Lieberman on May 5, 2016 10:25:49 AM

We all have them, those clients who no matter what you do, are never happy. Get them 50 leads last month and they want to know why it wasn’t 60 leads. Finish their website a week early and they want to know why it wasn’t done two weeks early. Double their website visitors in two months and they want to know why it was ONLY double and not triple.

Then there are the clients who don’t give you approvals for two weeks but expect your schedule to remain intact or they call you at 5PM with a request that absolutely has to be done by 9AM tomorrow morning. What about the clients who don’t want to pay you because your deliverables are behind schedule (or at least that’s what they think) even though you’re right on schedule?

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Topics: client services, account management, managing clients

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