The Agency Growth Blog - For Owners Who Want Growth

Why Writing A Book Might Be The Smartest Thing You Could Do To Help Your Inbound Marketing Agency Grow

Posted by Mike Lieberman on Mar 27, 2019 7:14:00 AM

Having run an agency for over 16 years, it’s clear that today the agency business is harder than ever. One of the biggest challenges is differentiating your agency from other agencies.

One of the other challenges, especially for smaller agencies, is creating enough content and enough thought leading content to get your prospect’s attention, drive search engine optimization and conversion on your website.

Writing a book might be one way to both differentiate and create content at the same time.

Here are some of the concepts you should consider if you’re looking to elevate your agency, thinking about writing a book or if you’re in the process of writing a book.

Read More

Topics: Business Development, inbound marketing agency differentiation, content creation, Leadership

Why Prospects Need To Feel Safe BEFORE Hiring Your Inbound Agency

Posted by Mike Lieberman on Apr 27, 2015 9:00:00 AM

In Part Three of this Blog Series on inbound agency New Business Development we talked about the importance of qualifying your prospects early and often.

Today, we’re going to look at how prospects think, how their brain works and what we have to do to get them to say “yes, let’s get started.”

To really understand how prospects think, we need to understand how the human brain processes certain types of information. In each of our brains, there is a buy button.

Read More

Topics: Business Development, inbound agency new business development, inbound Agency Sales Process

How An Inbound Agency Should Qualify Prospects In AND Out

Posted by Mike Lieberman on Apr 20, 2015 10:30:00 AM

Inbound agencies need to be hyper selective in deciding who to work with and who not to work with. 

In Part One of this Blog Series on inbound agency New Business Development we talked about planning, executing and optimizing your own inbound marketing program and in Part Two we discussed the importance of your own your sales process.

In Part Three, we’re focusing on how critical it is to qualify prospects IN and OUT as early as possible.

Read More

Topics: Business Development, inbound agency new business development, inbound Agency Sales Process

What Your Agency Sales Process Should Look Like To Close New Clients

Posted by Mike Lieberman on Apr 13, 2015 7:00:00 AM

In Part One of this Blog Series on New Business Development we talked about planning, executing and optimizing your own inbound marketing program to ensure businesses are reaching out to you on a daily basis.

In this Part Two of the series, we’re going to focus on your sales process. This is by far the weakest area for agencies, whether they want to be inbound or not, most of the agencies I’ve spoken with are working without a defined and documented agency sales process.

Read More

Topics: Business Development, Sales Process, inbound Agency Sales Process

Why You Need Your Prospects To Pass A Test Before You Sign Them

Posted by Mike Lieberman on Feb 22, 2015 2:40:00 PM

Something we learned early at Square 2 Marketing  was that working with good clients is as important as almost anything else we do here. So while the prospects think they’re deciding whether to pick us, we’re also deciding whether we want to work with them at the same time.

Our company’s goal is to make every single client a raving fan, in fact, that’s one of our Core Values. So if we bring on a client who has a bad attitude, is looking for a vendor or doesn’t value what we do and how we do it, there’s very little chance they’re ever going to be a raving fan.

Read More

Topics: Business Development

Subscribe to the Blog Via Email

Recent Posts

Posts by Topic

see all