Continuing our conversation about differentiating your inbound marketing agency means honestly evaluating your ability to be an inbound marketing expert. Are you a pro or a pretender? Unfortunately, my evaluation of the true capabilities in most of the agencies calling themselves inbound agencies is more pretender than pro.
I’m not criticizing. I’m actually challenging anyone reading this to step up their game. The consequences of continuing to “fake it” is going to impact the entire community. We’re already seeing it. More and more of our opportunities are made up of companies who have had disappointing experiences with inbound. This has to change.