The Agency Growth Blog - For Owners Who Want Growth

Why Writing A Book Might Be The Smartest Thing You Could Do To Help Your Inbound Marketing Agency Grow

Posted by Mike Lieberman on Mar 27, 2019 7:14:00 AM

Having run an agency for over 16 years, it’s clear that today the agency business is harder than ever. One of the biggest challenges is differentiating your agency from other agencies.

One of the other challenges, especially for smaller agencies, is creating enough content and enough thought leading content to get your prospect’s attention, drive search engine optimization and conversion on your website.

Writing a book might be one way to both differentiate and create content at the same time.

Here are some of the concepts you should consider if you’re looking to elevate your agency, thinking about writing a book or if you’re in the process of writing a book.

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Topics: Business Development, inbound marketing agency differentiation, content creation, Leadership

Inbound Marketing Agencies Are Getting Out Of The Content Business: Why This Might Be A Horrible Mistake

Posted by Mike Lieberman on Oct 13, 2016 1:05:00 PM

The other day I was speaking to an agency owner who was proud to announce he didn’t write any website copy for his website development projects. I also see agencies who continue to outsource content to freelancers and services like Writer Access or Zerys. It seems like more and more agencies are recognizing the challenges associated with content creation and simply punting the task to someone else.

It’s hard to argue the economics associated with punting content to someone else. Clients are constantly changing their minds, over editing, rewriting their own edits, pivoting their entire marketing strategy in the middle of content creation and simply being overly picky. Not being responsible for content also does wonders for lowering your monthly investment requirements too and being very competitive on website projects.

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Topics: content marketing, content creation, agency operations

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