The Agency Growth Blog - For Owners Who Want Growth

It’s Probably Your Fault And Any Inbound Marketing Agency Owner Can Change It Today!

I’m not trying to be confrontational. I hear this from a lot of agency owners. They feel like they can’t charge more because they’re competing with other agencies who charge less or their smaller clients can’t afford a larger retainer. Sound familiar?

I’ve even heard some misinformed owners say, “we’re not Square 2 Marketing so we can’t get $10,000 retainers.” That’s total bull shit. What you charge is 100% related to what you think your value is worth. The reality of this situation is those agencies charging too little are not sure they know what they’re doing. They don’t think they’re worth full value.

Want to charge more? Here are some changes to help you with pricing inbound engagements to produce larger retainers and help you feel more confident that what you are charging is fair value for the business results you’re delivering to your clients.

Over the past few weeks I’ve been talking to a lot of agency owners about profitability and one of the best ways to be more profitable is to raise prices. I’ve stated publicly that inbound marketing agencies are NOT charging enough based on the value of our deliverables, but the challenge remains—how do you raise prices especially with companies you’re already working with?