The Agency Growth Blog - For Owners Who Want Growth

The 12 Lessons Learned In 2020 And How I’m Doubling Down On Them in 2021

Posted by Mike Lieberman on Dec 31, 2020 9:30:55 AM

There are a couple of sayings that I tend to lean on when times are tough. These have gotten me through some challenging times in the past. I’ve shared these life lessons with my children and they seem to be doing pretty well, even reminding me of these sayings from time to time.

“Be bold and mighty forces will follow.” William Benjamin Basil King (1859–1928) was a Canadian clergyman who became a writer.

“It’s ALL about the recovery.”Pat Croce, entrepreneur, sports team executive and owner, author, and TV personality. He served as team president of the National Basketball Association (NBA)'s Philadelphia 76ers from 1996 to 2001. He also built and sold a physical therapy business, NovaCare.

“If you’re not remarkable, you’re invisible.”Seth Godin. If you don’t know Seth Godin, he’s probably the father of inbound marketing. Yes, he’s the actual father. His book, Permission Based Marketing laid the groundwork for inbound marketing. His books Purple Cow and Free PrizeInside are must read.

It seems like these quotes are even more relevant this year and going into next year than perhaps in other years.

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Topics: agency business strategy, digital agency strategy, digital agency team models

You Can Grow An Agency With A Blend of Full-Time And Part-Time Team Members

Posted by Mike Lieberman on Jul 31, 2020 8:30:00 AM

The Agency World Is Different Today, So You Need To Think About Your Agency Differently Too

Working with contractors, freelancers and part-time people isn’t novel. It’s been an agency staffing model for years and years. Almost every agency has at least a couple of people who help out in a pinch or do specialized tasks to act as support for agency owners. Some agencies are made up of entirely contractors.  

But what might be a trend is looking at the agency as a combination of full-time and part-time team members who work together every day. What might be different is thinking about your part-time and contractors as equals to your full-time team members. What should be different is taking full advantage of smart people who simply want to be contractors.

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Topics: staffing your inbound marketing agency, digital agency team models

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