The Agency Growth Blog - For Owners Who Want Growth

Lower Than Expected Client Results? It Might Be Your Team's Ability To Find Insights In Your Client Data

Posted by Mike Lieberman on Jul 31, 2019 8:36:00 AM

With 17 years of consulting experience and over 30 years of marketing, sales and revenue generation experience I think I can speak in an educated way about what it takes to get clients results.

Is it responsiveness? Yes. Is it solid communication? Yes. Is it expertise around technology? Yes. But the number one reason clients fire you is because they did NOT get the results they expected.

Regardless of whether they had a hand in the failure, it is your fault, 100% of the time.

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Topics: client results, Insights and Analytics

Teach Your Team How To Uncover Marketing, Sales And Service Program Performance Insights

Posted by Mike Lieberman on Nov 15, 2018 12:34:29 PM

It’s one of the hardest skills you’ll need your team to deliver, but it’s also the most valuable, in my humble opinion.

How good is your team at being able to quickly look through client program performance data and derive the insights they need to improve performance? But wait, we’re not done yet!

How good are they at coming up with an action plan that includes a handful of experiments or improvement ideas based on those analytical insights to quickly increase your client’s marketing program performance metrics?

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Topics: inbound program performance, Insights and Analytics

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