The Agency Growth Blog - For Owners Who Want Growth

Vision. Mission and Values Helps You Match Strategy To Hiring

So you’ve decided you want to grow your inbound marketing agency and you’re ready to hire. But are you really ready to hire? Do you have a solid growth strategy in place? Can you articulate your mission, vision and core values for your agency? Do you want to be a ten person, 20 person or 100 person agency? Are you ALL IN on inbound or planning to simply add inbound services to your list of other services?

It’s going to be very challenging hiring if you don’t have these questions locked down in your mind and in the mind of your team members, partners and outside advisors.

When it comes right down to it an inbound agency is only as good as the people you hire.

Eventually you won’t be able to sell every new client, you won’t be able to onboard every new client, you won’t be able to service every client, talk to every client weekly and be accountable for every client’s results.

The more you add solid people to your team, the easier it’s going to be for you to focus your time on running, growing and strategically making sure your efforts show inbound agency growth. Freeing you up to work ON the business instead of IN the business is VERY important.

Let’s take two minutes to appreciate the good times we’re all enjoying right now. A rising tide floats all boats and for the most part inbound marketing agencies and creative shops in general are all doing well in today’s market.

The economy is good and businesses are investing in their own marketing. Let’s take advantage of this situation.

With that success comes growth and many of the inbound agency owners I speak with are asking who they should hire, when should they hire and into what role should this new person move into. All very valid questions. Hiring for inbound agencies is challenging but not impossible.