The Agency Growth Blog - For Owners Who Want Growth

When it comes to blogging, one of the tricks I deploy is keeping a running list of potential blog article ideas. Then, when it comes down to writing an article, I look at the ideas, select the one I like and get started. Since this one is time sensitive, I thought it might be relevant as we’re already halfway through January already.

Over the past few years, I’ve worked with over 100 agency owners, all going through some degree of evolution from traditional agency to inbound agency. Unfortunately, I see a lot of the same issues at a variety of different agencies. I classify this as unfortunate because I would expect owners in this community to be more aware of mistakes other agencies make and then be on the lookout to avoid making the same mistakes themselves. But as I stated, that doesn’t appear to be the case.

The other day I was speaking to an agency owner who was proud to announce he didn’t write any website copy for his website development projects. I also see agencies who continue to outsource content to freelancers and services like Writer Access or Zerys. It seems like more and more agencies are recognizing the challenges associated with content creation and simply punting the task to someone else.

It’s hard to argue the economics associated with punting content to someone else. Clients are constantly changing their minds, over editing, rewriting their own edits, pivoting their entire marketing strategy in the middle of content creation and simply being overly picky. Not being responsible for content also does wonders for lowering your monthly investment requirements too and being very competitive on website projects.