The other day I was speaking to an agency owner who was proud to announce he didn’t write any website copy for his website development projects. I also see agencies who continue to outsource content to freelancers and services like Writer Access or Zerys. It seems like more and more agencies are recognizing the challenges associated with content creation and simply punting the task to someone else.
It’s hard to argue the economics associated with punting content to someone else. Clients are constantly changing their minds, over editing, rewriting their own edits, pivoting their entire marketing strategy in the middle of content creation and simply being overly picky. Not being responsible for content also does wonders for lowering your monthly investment requirements too and being very competitive on website projects.