The Agency Growth Blog - For Owners Who Want Growth

Why Prospects Need To Feel Safe BEFORE Hiring Your Inbound Agency

Posted by Mike Lieberman on Apr 27, 2015 9:00:00 AM

In Part Three of this Blog Series on inbound agency New Business Development we talked about the importance of qualifying your prospects early and often.

Today, we’re going to look at how prospects think, how their brain works and what we have to do to get them to say “yes, let’s get started.”

To really understand how prospects think, we need to understand how the human brain processes certain types of information. In each of our brains, there is a buy button.

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Topics: Business Development, inbound agency new business development, inbound Agency Sales Process

How An Inbound Agency Should Qualify Prospects In AND Out

Posted by Mike Lieberman on Apr 20, 2015 10:30:00 AM

Inbound agencies need to be hyper selective in deciding who to work with and who not to work with. 

In Part One of this Blog Series on inbound agency New Business Development we talked about planning, executing and optimizing your own inbound marketing program and in Part Two we discussed the importance of your own your sales process.

In Part Three, we’re focusing on how critical it is to qualify prospects IN and OUT as early as possible.

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Topics: Business Development, inbound agency new business development, inbound Agency Sales Process

What Your Agency Sales Process Should Look Like To Close New Clients

Posted by Mike Lieberman on Apr 13, 2015 7:00:00 AM

In Part One of this Blog Series on New Business Development we talked about planning, executing and optimizing your own inbound marketing program to ensure businesses are reaching out to you on a daily basis.

In this Part Two of the series, we’re going to focus on your sales process. This is by far the weakest area for agencies, whether they want to be inbound or not, most of the agencies I’ve spoken with are working without a defined and documented agency sales process.

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Topics: Business Development, Sales Process, inbound Agency Sales Process

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