As inbound marketing agency owners, perhaps the most important question you need to ask your prospects and clients is, “What is your marketing budget for this year?” However, the answer typically opens a consistently problematic conversation which can potentially make or break your ability to be successful.
The reality of most businesses is that they DON”T have an inbound marketing budget or if they do, it’s a wild ass guess. Responding to your question exposes a lack of proper planning, making them uncomfortable. To deal with that feeling, they respond with “We’d like you to tell us what our budget should be or we have a budget, but we’d like to see what you come up with first.”
