Inbound 16 is right around the corner and if you have anything to do with the inbound community this is an exciting time. Over the course of the week, you’ll feel like the entire world is moving to inbound and you're at the leading edge of the movement.
Once you return, you’ll realize that everyone who has anything to do with inbound was at the event and everyone else in the world couldn’t care less or knows little or nothing about it, but for those few days, you were at the center of the inbound universe.
All kidding aside, this event is a must attend for inbound agency owners. The sessions, the experts, the networking and the training are second to none and you’ll pack weeks’ worth of information into just a few days. You’ll definitely need rest after you get back from this event.
This year there are so many sessions that I’m going to help you pick a few of the must attend variety. There are so many great sessions but these are my top picks and you’ll quickly see why. There were other sessions that I also love, but if they conflicted with any of these—well you’ll have to make that decision on your own.
How Agile Marketing Transformed Our Agency: A Behind The Scene Story Of Our Journey To Agile. Yes, this is my session. It’s the only Agency Track session they allowed me to do, so if you want to see what Square 2 Marketing has been up to over the last year, this is the session for you. I’ll go into great detail about what worked, what didn’t work, what you need to be considering and how you need to start thinking about using Agile Marketing in your agency to make more money and get clients better results.
How To Press The Prospect’s Buy Button With Inbound Sales. This is my session in the Inbound Sales Track. This session is for anyone and everyone who wants to be better at sales and use Inbound Sales systems and process to achieve that goal. I’ll show you why Inbound Sales works, why it’s perfectly matched to today’s buyer behavior. I’ll show you how to use Inbound Sales to make prospects feel safe, how to appeal to their emotional side, how to help them rationalize their decision and how to create an experience that makes them say “yes” every time. You won’t want to miss this.
Strategy Before Tactics: The Secret To Achieving Amazing Inbound Marketing Results, Eric Keiles, CMO, Square 2 Marketing. We’ve seen hundreds of inbound marketing programs that are broken and the missing ingredient time and time again is—marketing strategy. Eric will go through all the steps required to create an inbound marketing strategy and show you why if its missing you won’t be able to get clients the results they expect. He is truly a great speaker and you’ll be entertained and educated—edutained at the same time.
Demystifying CRO: A Beginners Guide To CRO For Low Traffic B2B Websites, Gabe Wahhab, Director of Interactive, Square 2 Marketing. Getting your website to produce leads is a key component of inbound marketing and Gabe will share some of our secrets to taking a website with low traffic numbers and optimizing so it produces results. There aren’t a ton of resources that focus on CRO for B2B, most focus on B2C and big brands with hundreds of thousands of monthly visitors or more. He’ll show you how to drive leads with some simple and easy to implement CRO techniques.
How To Turn Your Sales Team Into Raving Fans of Inbound? From Tools To Culture, Marcus Sheridan, President, Sales Lion. Sales and marketing teams are quickly becoming one, with one single focus on revenue growth, but getting the sales team to embrace inbound marketing is challenging. Marcus, who is a dynamic speaker, will help attendees discover the biggest keys to getting sales teams enamored with Inbound. He’ll show you how to involve your sales team in the entire inbound process and how to maintain an inbound culture that is built to last across your entire organization. You shouldn’t miss this session.
Origins Of A Marketing Intelligence Engine, Paul Roetzer, PR2020. Paul is a great speaker and he delivers a can’t miss session. The speed at which the marketing industry is changing is accelerating. In this session, Paul will give you a glimpse into the future of marketing and the opportunities that will present themselves to those who are ready to take advantage of artificial intelligence and cognitive technology. He’ll help you learn what the disruption has done to other industries and what it might do to the marketing industry. He’ll walk you through existing marketing technologies that use artificial intelligence and in the end, you’ll be inspired to explore what’s possible for the future of marketing, your business and your career.
Unique Strengths and Challenges of A HubSpot Agency Chasing Growth, David Baker, Recourses. David Baker has a very successful agency consulting practice and works closely with agency owners to help them be more profitable. In his talk, he’ll share the trends he sees emerging from working with HubSpot agencies. These agencies have a unique perspective on growth, entrepreneurship, positivity, collaboration and positioning. He’ll discuss the challenges around the evolving role of the principal, achieving escape velocity, pricing for expertise rather than services and how agencies should be looking at their own mix of inbound and outbound to find the right type of clients. David is a great speaker with a unique perspective and a lot to offer.
A Step by Step Process for Nailing SEO in 2016, Ran Fishkin, Wizard of Moz, Moz. Rand Fishkin is an industry icon and a true personality in the marketing field. If you’re experiencing pain trying to know what works in SEO, then this session is your salve. No fluff. No wild prognostications. Just an effective framework and a set of processes that will guide you through how to drive organic traffic from search engines to your content and websites. While this presentation will be accessible to anyone, those with SEO experience and some technical knowledge will get the most from the advanced tips and tactics (though there will be links to more how-to material included for those who want it). If you want to get more visitors to your site or your clients’ sites, you don’t want to miss this session.
These sessions are filling up fast, so if you want to reserve your seat get started with your pre-registration sign ups today. Last year HubSpot was able to do encore sessions of the most popular breakouts, but this year might be different. If you don’t get in, you might miss these sessions entirely.
Inbound 16 is going to be another amazing display of intelligence, technology and expertise and it has the potential to transform how you think about your agency, I know it has for us year in and year out.
Start Today Tip – Get into the event portal and start signing up. If you want to chat with me, either sign up for my sessions and then stick around afterward. I talk to everyone who wants to talk to me, no matter how long it takes. We’ll have new Cohorts starting later in November, so this is a great time to ask questions and talk to other Agencies 2 Inbound clients who will be in attendance. If you want to change your agency, this is a great place to start.
Agencies 2 Inbound – Helping You Go ALL IN ON Inbound!
